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Point of view

In a world where every brand screams "Look at me! Look at me!", what if your brand turned its attention back to the consumer and said: "Look at you. How can I put you first today?"

I help clients to implement what I call Selfless Marketinga messaging approach that makes the consumer the hero. It means talking to people in language they're comfortable with, while addressing their problems, calming their fears and exciting them for what's next.

In my agency career, I've applied this philosophy to some of the biggest brands in the world, including Coca-Cola, Google, Starbucks and Disney. And I know that your brand can benefit from it, too.