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About Me

In a world where every brand screams "Look at me! Look at me!", what if your brand turned its attention back to the consumer and said, "Look at you. How can I put you first?"

As a creative director and copywriter, I help brands develop powerful communication that connects with consumers by making them the hero. I love figuring out consumer barriers and exactly what to say to break through those barriers. I'm obsessed with strategy, persuasion, politics and the subtleties of language. 

I've worked on brands including Coca-Cola, Google, Starbucks, Disney and Scotts Miracle-Gro. Most recently, I spoke at the Path to Purchase Expo, was featured in Shopper Marketing Magazine's "Who's Who in Shopper Marketing 2017," and was named a Faculty Member at the Path to Purchase Institute.